Knowing The Difference Between These Two Terms Can Save Your Hair!

Knowing The Difference Between These Two Terms Can Save Your Hair!

We have all seen the terms either MOISTURIZING and HYDRATING on almost every natural hair care product on the market right now.....but did you know that there is a major difference between the two? 

When it comes to natural hair we all say "my hair lacks Moisture", believing that moisturizing is what makes your hair soft, manageable and healthy. The reality of it is, some moisturizing products can actually cause your hair to be dry and brittle. The reason is this, 'moisturizing products' are designed to lock existing water into the hair strand. This means that it's designed to build a layer onto your hair strand that traps water in. What it also does is trap water or other hydrating ingredients from fully entering the cuticle as well. For example.....Baby Oil (Mineral Oill) and Petroleum Jelly are two moisturizers. They can keeps our skin from drying out and becoming ashy. The instructions on baby oil indicate that it is best applied directly after showering. This is to lock the water into the skin before it evaporates. If you run water over your skin after applying the oil,the oil repels it. The water is the HYDRATOR and the baby oil is the MOISTURIZER. Moisture locks in Hydration. Just as in drinking water, water goes inside of the body and is a hydrator. The same concept applies to hair.

When you apply too much MOISTURE to your hair, while you may be locking existing water in, you may also be locking everything else out. What you may find is that your hair feels amazing when it's wet but when it's dry it becomes stiff and unmanageable again. Once this happens, even ingredients that are generally able to penetrate the hair strand are unable to fully penetrate the strand because of the layer left behind from the product used.

I'll share a personal experience; one day after washing and conditioning with a random product, I found that after my hair dried, it was hard. I spent an entire week trying to spritz with water and added additional products that normally give my hair life, to regain softness with no success. My hair stayed dry and hard the entire week. When my wash day came around I was happy to go back to my normal routine and return to my own products to recover the soft hair that I am used to. I attempted to wet my hair by putting my head under the running water. To my amazement, my hair would not become wet; it was still hard and mostly dry even under running water. It took maybe a full 5 minutes of trying to wet my hair until the water was able to penetrate my cuticles and rinse the moisturizing agent off of my strands. Further more, it took two separate days of conditioning with my hydrating products for my hair to be restored. If it did that to my hair, imagine how it must have also done the same to my scalp, clogging the follicle and preventing healthy hair growth.

With that said, its important to pay attention to the ingredients in your hair care products. Thicker products tend have a lot of moisturizing properties due to the amount of waxes or other substances used. Now this isn't all bad, but water alone isn't enough to thoroughly hydrate your hair before the moisturizing process begins. Its important to understand which ingredients serve as a hydrator and can penetrate the hair strand; and which ones serve as a moisturizer. For example, using products with strand penetrating oils like avocado, olive and coconut oil are great for hydrating your hair. Hydration is an essential component in having healthy hair. For this reason, we formulate our conditioners to provide an enormous level of hydration and a moderate level of moisture and our Intense Hydrating Potion is designed to provide the highest level of hydration to your hair and scalp and just enough moisture not to overload your hair but enough to seal the water and oils in, naturally. This is the reason is keeps hair soft and hydrated for so many days without having to apply any addition product.

The Bottom Line: Don't be fooled by these misleading terms. Assess your hair needs and shop smart. Pay attention to ingredients. Don't let the idea of what you think moisture is to sabotage the success of your hair journey. The right balance is the key!

FOOD FOR THOUGHT: If the ingredients in a deep conditioner have no ability to penetrate the hair strand is it really DEEP conditioning?

Ok good people, until next time, stay beautiful and keep those strands hydrated! 


Tracy Golbourne
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Identifying REAL Organic Unrefined Shea Butter

In an effort to get each of you to your optimal hair health and growth potential, it's important to shed light on things that can possibly be a hinderance. Now, we all already know that Shea Butter is a staple in most naturals hair regimen. But is what you're using really Shea Butter? I grew up knowing Shea Butter to be yellow and hard with a gritty texture. What I found as an adult is that the butter I just described isn't Shea Butter after all, it's actually African Butter. Although they have similar properties, they are not even from the same tree. So, where did this confusion or misleading information come from? The answer is simple, Europeans and Western marketing strategies to accommodate the high demand for Shea Butter. The idea was to make the consumer believe that the color of Shea butter was yellow so that if supplies ran low they could easily substitute it with African butter and YOU, the consumer, would be none the wiser. What this means is that ACTUAL Shea butter is sometimes sold with a yellow dye and additives so that the consumer will not be able to distinguish the difference. The issue with this is, those additives diminish the benefits of the Shea Butter. It may still have the softening effect however, the vitamins, minerals and healing power is diminished. Needless to say, it can not be called organic.

REAL Raw Shea Butter is naturally ivory or even sometimes grayish in color (not white). Its texture is somewhat creamy/pasty. It contains vitamins and minerals such as vitamins A and E as well as fatty acids. Because of the nutrients it possesses, it's actually great in promoting hair growth. It is also extremely moisturizing and has anti-inflammatory and also anti-aging properties. 

So, the next time you decide to purchase Shea Butter, be sure that it's really Shea Butter that you're getting, otherwise you're getting ripped off and not getting the full benefits of a really great ingredient that can improve your hair health and increase your hairs length.  

Fortify'd Naturals ONLY uses 100% Organic Raw Shea Butter from Ghana in all of our products!!!! 

Ok dolls, until next time....stay beautiful!


Tracy Golbourne
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